Identity, stationery system, e-commerce website and photographic art direction for Well Rounded Sound, a boutique speaker company providing music aficionados with the finest sound achievable in the desktop domain using eco-friendly materials. All products are manufactured and designed in the USA.
The challenge was to create a brand identity that conveyed the right balance of artistry and technical aptitude from Well Rounded Sound. Sound as oscillating waves of energy heavily influence the logo while the industrial design of the product itself influenced the circular container of the mark and the customized rounded typography. The company is showcased in print and online in an understated yet sophisticated way, highlighting their ethos and product in an approachable manner.