New York-based Spruce & Bond, formerly Completely Bare, is a sophisticated lifestyle-driven hair removal brand specializing in wax, laser and brow treatments. The challenge was the creation of a new brand identity and name that conveyed the right balance of expertise and playfulness. Beauty, simplification and the notion of removal highlight the spirited ethos of the brand. Our naming, identity, branding, packaging, website and photographic art direction for Spruce & Bond reflect a truly hospitality driven service model.
A bold brand identity helps a series of talks on digital media roar at Cannes Lions, the world’s premiere event for advertising and marketing. Using a motif of dots and pixels inspired by technology, our graphics for MediaLink’s Tech Talk sessions invite attendees to share their thoughts on the future.
A dynamic brand identity amplifies the image of Well-Rounded Sound, a boutique company that designs and manufactures the finest audiophile equipment on the market. Our graphics echo the product’s high-fidelity performance with a unique mark inspired by waves of sound and the shape of the speakers.
For the American Museum of Natural History, one of the most prestigious science museums in the world, we redesigned Rotunda, the museum’s magazine for members. Our format updates the publication with a dynamic design that puts a new spin on subject matter as wide as the universe, and as old as time.
Located in the mountains north of Tokyo, the Nakamura Keith Haring Collection is a museum unlike any other in the world, dedicated solely to the work of the groundbreaking artist Keith Haring. Our ongoing collaboration with the museum has created a graphic identity that links Haring’s elemental drawing style with an ancient Japanese craft and the museum’s spectacular natural setting.