Branding, identity and exhibition design for Tech Talk, an event of daily sessions at Cannes Lions to discover the latest in forward-thinking technology. The event is hosted by MediaLink, a leading advisory firm that provides critical counsel to clients in the marketing, media, entertainment and technology industries. Businesses participating in Tech Talk are given the opportunity to demonstrate their pioneering work in the digital-marketing industry.
There were a variety of goals taken into account when creating the identity for Tech Talk; it had to feel comfortable in the print, digital and physical space and be able to travel to other locations throughout the year. The bold color, large typography and illustration fit perfectly with this thoroughly modern event. The lion graphic makes direct reference to the location at the Cannes Lions Festival while also becoming a symbol of the exciting discourse attendees will be treated to: Hear these forward-thinking businesses roar!